Startup Case Study
Adpeak is a startup that provides a platform for businesses to manage their advertising campaigns. We partnered with them to build their core product, establish best-practice engineering, and prepare them for sustainable, long-term growth.
Adpeak: Co-Founding an AI-Powered Google Ads Solution
Recognizing a critical gap for e-commerce businesses with large catalogs, ExaDev co-founded AdPeak, an AI-driven SaaS platform to revolutionize Google Ads management. We spearheaded the technical development from concept to a market-ready product, engineering a proprietary solution that intelligently optimizes ad spend across thousands of products, moving beyond the limitations of standard tools like Performance Max. Our commitment was to build a scalable, effective platform that delivers tangible results for e-commerce advertisers.
- Proprietary AI Product Development
As co-founders, we led the end-to-end development of Adpeak's core AI engine, including its smart product clustering and performance stratification algorithms, to ensure balanced and effective ad spend across entire e-commerce catalogs.
- Scalable SaaS Architecture
We engineered AdPeak as a robust SaaS platform with instant Google Merchant Center and Ads integration, designed for scalability to handle large product feeds and continuous, automated analysis and feed updates.
- Strategic Co-Founding & Market Fit
Beyond just technical execution, our role as co-founders involved identifying the market need, defining the product vision, and building a solution that directly addresses the challenges of advertising large e-commerce catalogs.
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